About Us

Hello and Welcome to Loved!

Let us begin our story and tell you how Loved was born.

We are moms who get frustrated that our kids grow too quickly for their clothes. They had beautiful clothes for special occasions that were hardly worn. One day during the Covid 19 pandemic in early 2021, we were discussing this and wondered how many other moms were in the same boat. Good quality, preloved, well looked after, stunning clothes that were as good as new. How many other moms felt this way having spent a lot of money on these clothes and not getting their full use. Hence the idea dawned.

Starting as a small business we are pushing the boundaries of traditional retail and have big dreams.

In launching LOVED, we have a passion and drive for being innovative and fast paced with a strong sense of fashion and style for kids from birth to tweens.

Our mission is to bring good quality and ultimately beautiful clothing and accessories to you to meet your family’s needs.

We are two motivated moms with creative mindsets that will bring a smile to your face with products and prices that will make you happy.

Our customers are our top priority.

Not only do we have the trendiest products, but they are also of the finest quality.

If you are looking for that special something or just day to day casual wear for your kids without breaking the bank, you are in the right place for every taste and occasion.

All products can be delivered regardless of where you are located in South Africa. Delivery costs vary according to location.